About Us

Jaclyn Lambert PR is a woman-owned & led, boutique public relations firm that specializes in strategic media outreach. We help all kinds of organizations across different industries increase their brand visibility through mass media.

Services

Implementing a media relations function and strategy

Ideating and promoting data and awareness campaigns

Proactive and reactive media relations representation

Ongoing engagements and one-off projects

Fractional, in-house PR functionality

General media relations consulting

Mission

Values

Help the media tell great stories by connecting journalists with compelling data, expert voices, and human-centered stories that inform the public and help people make better sense of the world around them.

“There are so many directions I could have gone with our values, but 5 seems to be that magic number. These were largely inspired by the Feminist Business Framework, which changed my life when I was first exposed to it (pre-pandemic!!)” -Jaclyn

We build our client roster carefully. We choose to partner only with folks who are in the business of making people’s lives better and who treat their in-house employees ethically. When considering a potential client, we take note of industry, offerings, and employee/customer reviews. 

We always lead with substance. We’ve been in the game a long time, and with that experience comes a keen eye for knowing what will land. We lean into that expertise, knowing that at the heart of every PR success is a great story. We exist to find the sweet spot where brands can help contribute to storytelling without being overtly self-promotional. 

We do the best job we possibly can. Media relations never come with a guarantee; however, we strive to provide the best value we can for our clients. It always means paying special attention to the details that can make or break a campaign's success. And, sometimes that means putting in a little extra time or pivoting a strategy entirely.

We support people over AI. In the age of AI, we choose humanity above all else, no matter how unpopular that seems these days. We know the use of AI is unavoidable in some instances, and can help streamline some of our work. But when given the opportunity to hire writers, artists, and/or other types of freelancers, we’ll always take that route over using AI. 

We follow our intuition. Qualitative data is just as important as quantitative data. It’s also what has built our boutique PR firm into something special and uniquely its own. Even if something looks good on paper, if it doesn’t align with us spiritually, we won’t proceed forward. This value keeps us rooted.