Creative Earned Media Strategy
Recently, a colleague dubbed me as the “mad scientist” of outreach. I approach each client with a fresh pair of eyes, looking for unique opportunities and new things we can try. Often, I think on my feet, being able to pivot and change tactics at a moment’s notice. It’s this creative spirit matched with my technical knowledge of SEO that sets me apart from other media relations and outreach professionals. Simply put: I don’t disappoint.
From Freelance to $60M Acquisition
Google anything student loan-related and you’ll likely see Student Loan Hero on the front page — that was the work of a passionate group of professionals working to improve the financial lives of people struggling with student debt.
What is “Earned Media”?
This is the best term that encompasses everything that I’m trying to do, which is ultimately increase your visibility around the internet (which leads to backlinks and organic traffic growth!).
“Swiss Army Knife” of Inbound Marketing
“While the majority of vendors I have worked with are afraid of results, Jackie set lofty targets and exceed them month after month. She secured media opportunities that I (the client) thought were out of reach…”
“She's a kind-hearted professional that exudes confidence and positive energy. She is a gem in the digital marketing industry.”
— Alixes Norman, Corporate Marketer